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A post-purchase loop that turns customer feedback into on-site reviews — the social proof that can lift conversion up to 270% when five or more reviews are shown.

Most community engagement spikes then fades. Here's the compounding model — rituals, recognition, peer ties — and why 5+ year communities log 20% more activity.

Engagement isn't luck. It's design. Here's how to think about community engagement, which metrics actually matter, and 20+ tactics that move the needle.