Privacy Policy

Last updated: June 2026

1. Introduction

This Privacy Policy describes how Hummz — operated by WeApptivate Link Technologies Private Limited, a company registered in New Delhi, India ("we", "us", "our") — collects, uses, and protects your personal information when you use our platform and services.

2. Information We Collect

2.1 Information You Provide

• Account information: Name, email address, organization name, and billing details.
• Content: Any content you create, upload, or share through the Platform.
• Communications: Messages you send through the Platform or to our support team.

2.2 Information Collected Automatically

• Usage data: Pages visited, features used, and interactions with the Platform.
• Device information: Browser type, operating system, and device identifiers.
• Log data: IP addresses, access times, and referring URLs.

On our marketing website, usage data is collected through analytics and, where you consent, marketing technologies — including PostHog and Google (Analytics, Tag Manager, Ads). These set cookies only after you grant consent. See our Cookies Policy for the full list and how to manage them.

3. How We Use Your Information

We use your information to:

• Provide, maintain, and improve the Services.
• Process transactions and send related information.
• Send technical notices, updates, and support messages.
• Respond to your comments, questions, and requests.
• Monitor and analyze trends, usage, and activities.
• Detect, prevent, and address fraud and abuse.

4. Data Sharing

We do not sell your personal information. We may share your information with:

• Service providers: Third parties that perform services on our behalf, including hosting, analytics and marketing measurement (PostHog, Google Analytics/Tag Manager), and payment processing. These act under our instructions and their own privacy policies.
• Legal compliance: When required by law, regulation, or legal process.
• Business transfers: In connection with a merger, acquisition, or sale of assets.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide Services. After account deletion, we retain data for up to 90 days for backup purposes before permanent deletion.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal information.
• Correct inaccurate data.
• Request deletion of your data.
• Object to or restrict processing.
• Data portability.
• Withdraw consent at any time — for website cookies, use the "Cookie settings" link in the footer.

7. Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption in transit and at rest, access controls, and regular security assessments.

8. International Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international data transfers.

9. Children's Privacy

The Services are not intended for children under 16. We do not knowingly collect personal information from children under 16.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or through the Platform.

11. Contact Us

For privacy-related inquiries, contact our Data Protection Officer at privacy@hummz.com.