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BY AUDIENCE · E-COMMERCE

Hummz for E-commerce

Your storefront knows what they bought. It should also know what they opened, watched, and asked for. For D2C brands, marketplaces, and anyone selling to people who come back.

Who this is for

Hummz is built for

  • D2C brands selling subscriptions, one-time products, or both
  • Marketplace sellers building a base of repeat customers
  • Digital product and print-on-demand sellers who deliver instantly
  • Subscription box and replenishment brands managing renewals at scale
  • Multi-channel sellers running storefront, social, and marketplace at once

What’s holding you back

Customer data split across tools

Your storefront knows what someone bought. Your inbox doesn’t know they abandoned a cart yesterday • Support can’t see order history without switching tools mid-conversation • Every new tool means another export, another spreadsheet, another integration to babysit

One-time buyers, not repeat customers

A first purchase gets a receipt, then silence, until they forget you exist • There’s no way to tell who’s about to churn versus who’s about to reorder • Win-back campaigns mean building a list by hand from a spreadsheet export

Order updates and billing, all manual

Shipping updates go out only when someone remembers to send them • Subscription renewals and failed payments get chased one email at a time • Every invoice is a copy-paste job from the order into a separate tool

Ready-made stack

For Sellers & Retailers

Online + in-person commerce, connected

$129 /mo

Save $33/mo vs buying modules separately

YOUR FIRST 5 WEEKS

Your first five weeks

  1. 01

    Week 1

    Build your catalog

    Add your products, variants, and digital downloads to Products. Organize by category and set your pricing rules.

  2. 02

    Week 2

    Configure your checkout

    Set up Store: payment methods, currencies, tax, and a branded checkout page. Turn on abandoned cart tracking.

  3. 03

    Week 3

    Bring in your customers

    Import past orders and your email list into People. Segment by last order date, order count, and product bought.

  4. 04

    Week 4

    Automate order updates

    Turn on Notify for order confirmations, shipping updates, and payment receipts. Set up Billing for any subscription products.

  5. 05

    Week 5

    Launch your first campaign

    Build a cart recovery flow and a post-purchase follow-up series in Engage. Target the segments you built in week 3.

What this looks like in practice

A new customer buys once from your store. Nothing happens next unless someone remembers to follow up.

  1. StoreThe order completes through one checkout.
  2. NotifyA confirmation and shipping updates go out automatically.
  3. PeopleThe purchase becomes part of their profile.
  4. EngageA post-purchase series nudges a second order.

The next order starts before they even ask.

What changes for e-commerce brands

One customer record, not five

Every purchase, message, and support conversation lands on the same profile, so no tool is guessing who it’s talking to.

Carts that get a second chance

An abandoned checkout triggers a recovery message automatically, instead of relying on someone remembering to follow up.

Hours back from manual order ops

Confirmations, shipping updates, and renewal invoices send themselves, freeing the team from copy-pasting order details.

Ready to sell to repeat customers?

Start free. Every purchase becomes a profile, not just a receipt.